Creative Marketing Strategies for Challenging Economic Times
23-24 April 2018, Jakarta-Indonesia
About The Course
In challenging economic times, many companies react by cutting on their marketing activities without realizing the short, medium and long term effects of such a decision. Yet, ample research clearly indicate that such knee-jerk reactions produce more damage than had such companies managed their marketing efforts more objectively and rationally.
The purpose of this training is to highlight proven strategies to (1) secure survival and competitiveness in the short term, as well as (2) position the firm for success once the challenging times are over.
The marketing mix (i.e., 4Ps), along with Customer Relationship Management and relations with the internal environment of the firm are revisited and repositioned for dynamic management during lean times. This training is targeted to all firms, B2C, B2B, and institutional marketers, to offer an innovative set of strategies
1. Turning challenges into opportunities: Examples
2. Cost-cutting vs. Consistency: Empirical Evidence
3. Lean-Agile Approach to Content Management
4. The Customers, the 4 Ps, the Microenvironment
a) How to (re)consider customers
Offer buying options
Focus on loyalty
CLV: Customer Lifetime Value
b) Product Management
c) Price Management
Application of Technology
d) The Value Distribution Network
Lean and Agile Value Chain Management
Eliminating Waste in Supply Chain
Lean Concept in Retailing
e) The Integrated Marketing Communication (IMC)
7 Steps to Improved IMC
f) Microenvironment Management
Strategies for Leaner Times
Strategies & Tactics
Examples, Cases, Discussion.
Professor Francis Piron
Professor Management, Marketing, International Business
Professor Marketing at Helsinki Business School, Finland.
Professor Marketing at Shantou University Business School, China.
Professor Marketing at Troy University, US.
Professor (Doctoral program) at Swiss Management Center University, Switzerland.
Visiting Professor at a few universities, such as: International Business University Teknologi Malaysia, Marketing at University of Macau, Marketing at Nanyang Technological University Singapore, Marketing at University of Professional Studies Ghana, Management at Laapeenranta University of Technology Finland, International Business at Tianjin University of Technology China, Management (MBA program) at Peking University China and MBA program at China-Europe International Business School (CEIBS) China.
Comments About Prof Francis Piron’s class from Indonesia
Telkomsel Sales Team
"We think this training and the speaker is good. The material is extraordinary."
"Because we are sales team, following the marketing training make us have the same frequency with marketing people. So, we able to communicate each other better."
Well, nice training. Give us another view about marketing. Because of all us from sales."
Softex Indonesia Marketing Manager
"In 3 days of the training who guided by Prof. Francis Piron, I got a lot of benefit. Beside the theory, I got a lot of case study about the knowledge. Prof Francis Piron is good in giving the training. Everybody awake, no body sleeping. And this training is very applicable too. Success for Husin Group."
Jardine Lloyd Thompson Indonesia Associate Director
"This is the first time I took part in training marketing class. This training is quite interesting , the lecture is very mastered in marketing field and this also increase my knowledge in the marketing division."
Telkom Telstra Senior Marketing Communication
"My feedback about this training of course positive. Especially about the knowledge which given to us. Very very valuable and many from us get refresh again about the foundation of marketing. Also it’s very helpful to me performing in the office. How step by step be controller in office task. The trainer is very good. He is always do two way communication so each of us must be understand and get the application of the material. Not make us sleepy. This is a great training. He is very communicative. Maybe one suggestion , the time is too short with so many material. I hope success."
Bank Mega Managing Director
"I think the Banking 3.0 is a good training to give input for banks on how to prepare for the future."
Bank Commonwealth Head of Region Jabar and Jateng
"Banking 3.0 training is the training about future banking, its very interested, the trainer also very experience, we learned a lot of new things from this session."
Bank BRI Transaction Banking Staff
"This training is very useful for us, from banking point of view, from marketing point of view, from selling and product point of view. Its very complete, really useful for banks."
Bank Permata SVP Head of RB Strategy & PMO
"This training is very good, the trainer also very competent, I recommend this Banking 3.0 for other banking colleagues, again thank you Husin Group for doing this training."
Bank Commonwealth Head of Sales and Distribution
"I am in charge of sales and distribution, this training gives a new perspective about future banking, open our mind to see from customers point of view not from banking point of view, so bank can know what are the customers need and can match customer needs. This training is really useful to equip our banks for the future."
Bank Rakyat Indonesia EVP Marketing Communication
"I am everyday in charge as head of marketing communication. I think the material is very good , very comprehensive, almost all aspects of marketing management are discussed by professor. So I think for professional colleagues who want to find a comprehensive marketing management, please join this short course."
Telkomsel Indonesia International Marketing Plan & Strategy
"I joined the training organized by Husin Group. My experience in this training is very useful , the material is very good and applicable. Other benefits that can be obtained is extend our networking. Participants here is not only marketing manager, we can learn a lot , and there are also some participants from other countries, so that we can develop our marketing knowledge not just based on theory. Hopefully Husin Group more successful in the future."
Trakindo Utama RUE Marketing Manager
"I think this is very good training because not only learning about marketing definition, but also how this marketing can help us as company deliver the products and then make it sustainable on the market and this is good for supporting us in daily job."
Adira Finance Sales Distribution Director
"I am in charge for sales and distribution, this marketing course by Prof Francis Piron add me and my team knowledge in marketing."
Sanghiang Perkasa (Kalbe Nutritionals) Head of Sales
"This training is useful for people like me, because the training teach you a lot about facing supplier, distributor, the structural of negotiation so we can set the objectives more clear and a right process will make the negotiation more productive. I believe this training will add skills for practitioners like us, especially in daily negotiation. The structural, content, systematic of this course is fine, perhaps need more case studies."
Adira Finance Risk Management Director
"I joined this CMM training, Prof Francis conduct the course very concise, refresh our marketing knowledge especially on the established framework of marketing or updated framework, i think marketing colleagues worthed to join this marketing course."
Pertamina Lubricants Sales Area Manager Retail Bogor
"This CMM training is outstanding, we learn a lot marketing knowledge, maybe some of them we have been doing in daily job, but with this CMM training we get in-depth studying of marketing, hopefully we can improve our job in marketing."
Lafarge Holcim Head of Pricing Management & Business Intelligence
"I joined this world class marketing is to learn the world class marketing best practices, this 3 days marketing course is so packed and give a lot of input on how marketing should be implemented, I recommend other colleagues to join this CMM training."
Pertamina Lubricants SAM Retail DKI Jakarta
"This course is very important for me because we do our daily job without really understanding the core of marketing and product marketing knowledge, this class give us a lof of insight and it help us in making decision."
Bank Chinatrust CTBC Indonesia Product and Marketing Department Head
"This CMM course is well packaged by Husin Intelligence, the material is very good at refreshing our basic concept of marketing knowledge, the trainer is very good at marketing field and can help us interpret for the marketing implementation on different industries, and also give us a reference on our daily marketing. Overall i am quite happy and of course will I recommend this course for development and other marketing colleagues."
Asuransi Jiwa Inhealth Indonesia SVP Sales
"I think the training is very useful for Chief, Head of Marketing. The material is very complete, start from sales, pricing, strategies of marketing channel. 3 days time is just perfect because the material is quite a lot, many case studies and problem solving of the case studies, i think that's all from my opinion."
Adira Finance HR Director
"I joined the CMM training of Husin Group in 2017, my opnion this CMM training equipped you with the basic philosophy of marketing where those philosophy will guide you in the implementation of marketing strategies in your company."
Asuransi Jiwa Bringin Jiwa Sejahtera (Bringin Life) Kepala Divisi Strategi Pemasaran
"This CMM training is very useful for me, I am quite new to marketing (not even a year), many new marketing knowledged I learned in this training, hopefully I can implement this new knowledge in my company."
Pertamina Lubricants SAM Industry Jakarta 2
"This CMM training is like a short university in 3 days, where we learn a lot about theory of marketing and also the implementation/reference implementation in the marketing field, it is worthed."
Angkasa Pura 1 Airports Subsidiary Marketing Department Head
"According to me this CMM training is very sueful, we can refresh the marketing concepts in this training."
Angkasa Pura 1 Airports Property & Advertising Marketing Department Head
"For me this is outstanding training because we can learn marketing in our capacity as managers, material is very useful for our business in managing marketing activities in the airport."
Total Oil Indonesia VP Marketing
"In this 3 days marketing course, many marketing concepts being taught comprehensively, it gives me a lot of holistic/big picture on how to use and translate the marketing concepts in my daily job. Thank you Husin Group for conducting this course."